eCommerce In The Age Of AI: Trends And Forecast For 2023
eCommerce has been evolving rapidly over the past few years, and it doesn’t look like it will slow down anytime soon. There are many...
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Graas
- Dec 15, 2022
- 4 min
Competing in a world of clutter: Why eCommerce businesses need Growth-as-a-Service ?
Can you imagine making 300 decisions a day? It may seem like a lot, but eCommerce business owners often average around 9000 decisions a...
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Graas
- Dec 10, 2022
- 5 min
The ultimate guide to Marketplace Optimization
Online sales have taken to the skies over the previous decade and show no signs of slowing down. Especially with giants such as Amazon,...
54 views0 comments
Graas
- Sep 27, 2022
- 5 min
4 Ways to make the most out of Algorithmic eCommerce
A millennial consumer scrolls through her Instagram account and an ad about chic jewelry catches her eye - she gets excited as it matches...
122 views0 comments
Graas
- Sep 15, 2022
- 7 min
10 eCommerce metrics to track at every stage of your marketing journey
Today, the eCommerce market is largely data-driven, with businesses processing massive amounts of data and user information to understand...
28 views0 comments
Graas
- Aug 16, 2022
- 4 min
5 proven ways to reduce your Product Return Rate
Product Return Rate is a key performance indicator for consumer facing eCommerce brands and a critical metric for brand success. If too...
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Graas
- Jul 25, 2022
- 4 min
Everything about Customer Acquisition Costs, and how to lower them
CAC or Customer Acquisition Cost is the cost incurred by your eCommerce brand to get customers to visit your website or other sales...
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Graas
- Jul 12, 2022
- 4 min
5 ways to maximize ROAS: take your eCommerce brand to the next level - on a budget
ROAS is an incredibly powerful way to optimize what’s working for the growth of your eCommerce brand. The success of ad campaigns in the...
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Graas
- Apr 29, 2022
- 3 min
Types of analytics, and why they are important for your eCommerce brand
In terms of our ability to use numbers to drive decisions, we’ve come a long way from using Excel spreadsheets. When Google Analytics was...
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Graas
- Apr 15, 2022
- 5 min
Attribution Models: Which channel would you give credit to?
A customer today goes through an entire online journey- before they make a purchase from your brand, they may encounter several types of...
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