GraasJul 1, 20225 minWhy eCommerce brands need a 'single view' of their dataYou have set up your eCommerce brand online - the website is up and running, you manage the inventory across various marketplaces,...
GraasApr 29, 20223 minTypes of analytics, and why they are important for your eCommerce brandIn terms of our ability to use numbers to drive decisions, we’ve come a long way from using Excel spreadsheets. When Google Analytics was...
GraasApr 15, 20225 minAttribution Models: Which channel would you give credit to?A customer today goes through an entire online journey- before they make a purchase from your brand, they may encounter several types of...