Why eCommerce brands need a 'single view' of their data
You have set up your eCommerce brand online - the website is up and running, you manage the inventory across various marketplaces,...
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Graas
- Apr 29, 2022
- 3 min
Types of analytics, and why they are important for your eCommerce brand
In terms of our ability to use numbers to drive decisions, we’ve come a long way from using Excel spreadsheets. When Google Analytics was...
320
Graas
- Apr 15, 2022
- 5 min
Attribution Models: Which channel would you give credit to?
A customer today goes through an entire online journey- before they make a purchase from your brand, they may encounter several types of...
210
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