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Mega Sales: Best Practices, Calendar, and Strategies for Success (2024)


Mega sales days such as 11.11 (Singles' Day) and 12.12 (Double 12) are the most two important days in the eCommerce calendar, as they offer both shoppers and eCommerce businesses a unique opportunity. But before the spotlight shifts to these major events, we have 6.6 and 9.9 leading up to the excitement. During these days, businesses can generate a significant amount of revenue, while customers can get their desired products at discounted prices. These mega-sale events have witnessed accelerated growth and success over the years. 


As these double-dates approach, brands can be seen approaching these dates with much higher budgets and intensified strategic efforts. This checklist includes expert-approved strategies to let your mega sale work as a sensational sale. Keep it in mind while preparing for your next mega campaign or super campaign for that matter. 


Pre-Campaign Season (3-4 Weeks Before)


  1. Ecommerce analysis: Undertake a complete analysis of your previous mega sale campaigns to get a better understanding of what strategies worked and what didn’t, and accordingly plan your current campaign. 

  2. Ensure all product images are high-quality and meet marketplace standards because visual appeal significantly impacts click-through rates and conversion. 

  3. Create compelling and informative product descriptions, highlighting unique selling points and key features to entice potential buyers. 

  4. Verify product prices for accuracy and competitiveness in the market. Dynamic pricing strategies can optimize competitiveness during campaigns. 

  5. Ensure products are correctly categorized to enhance discoverability.

  6. Optimize Product Detail Pages (PDPs) with updated information and engaging content.

  7. Create visually appealing banners that highlight product USPs and best deals as they increase storefront visibility and attract attention. 

  8. Confirm smooth inventory supply to prevent stockouts during campaigns.

  9. Increase Average Order Value (AOV) by offering larger pack sizes.


Before Campaign (7-10 Days Before) 


  1. Clearly define objectives (GMV, Margin) and submit promotions to Marketplaces (MKP) for approval. 

  2. Align voucher strategies with campaign objectives (sales volume, AOV). You should use all promotional tools provided by each marketplace to maximize impact. 

  3. Leverage marketplace tools such as coins, cashback, sponsored placements, and flash sales. 

  4. Submit slow-moving or hero SKUs for flash sales to create awareness. 

  5. Ensure free shipping during the campaign to attract cost-sensitive customers. 

  6. Align budget and optimization strategies with campaign objectives. 

  7. Create a sense of urgency with countdown timers in CEM messages. 

  8. Generate hype on social channels by promoting special deals. 

  9. Collaborate with relevant influencers to expand reach. 

  10. Increase warehouse manpower to ensure timely order processing.


On Campaign Day: Execution and Optimization


  1. Keep store banners updated with real-time information. 

  2. Maintain a steady flow of promotions to sustain customer interest. 

  3. Target customers with products in their cart using CEM messages. 

  4. Maintain customer service availability at midnight for real-time query resolution. 

  5. Regularly communicate with marketplace account managers for enhanced visibility. 

  6. Conduct a thorough quality check of prices and promotions. 

  7. Analyze performance metrics throughout the day. 

  8. Monitor competitors and adapt strategies accordingly. 


Post Campaign: Ensuring Smooth Transition and Learning


  1. Promptly remove campaign-related SKUs, banners, and pricing.

  2. Verify that all campaign orders are shipped out on time. 

  3. Connect with buyers post-campaign and encourage reviews and ratings. 

  4. Initiate customer serviee recovery for any unforeseen mishaps. 

  5. Conduct a comprehensive internal and external debrief session. 

  6. Do a complete ecommerce analysis of your campaigns and the resulting metrics and document the learnings for future campaigns

By following these best practices, brands can strategically position themselves for success during mega campaigns. This approach allows them to maximize their impact across various platforms, ensuring sustained growth over time.


Shopee and Lazada are the leading platforms for double-date sales. The following sales calendar combines all the mega and super campaigns as well as holidays across South-east Asia to help you plan better.


Conducting eCommerce analysis is crucial for making the best decisions during the pre-campaign season, before the campaign, on campaign and post-campaign. However, eCommerce analysis can be challenging, especially if you have multiple sales channels like Shopee and Lazada.


A comprehensive eCommerce analytics tool like Graas can integrate over 100 eCommerce data points across all sales, marketing, and inventory channels, providing strategic insights and real-time recommendations. This enables you to make data-driven decisions for your eCommerce business especially during the Mega Sale season. 

Download the
2024 double-digit sale calendar

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