5 Time-tested ways to optimize your Product Catalog for better Conversions
Updated: Mar 16
Are you tired of constantly having to manually update your eCommerce site listings, your marketplace listings, and optimizing on a micro-level when you really want to focus on growth?
Have you ever displayed incorrect pricing or out-of-stock products on your website?
If so, it is time to optimize your entire product catalog. If the data here isn't clean and organized, no tech solution for search and discovery will work as effectively as it could. When it comes to online shopping, the first impression could easily be the difference between a sale and a lost opportunity.
In this blog, we'll delve into the top product catalog optimization efforts you need to focus on to increase conversions, reach your business KPIs and streamline business processes.
1.Standardized And Accurate Product Descriptions
When it comes to eCommerce, the key to securing a sale is providing customers with a seamless experience from search to purchase. While they may not always be made searchable, setting a standard for what you include in your product descriptions is a key optimization strategy that can't be overlooked.
High-quality product listings can lead to increased sales, and the best way to achieve this is by following a simple 3-step model when crafting your product descriptions.
First, write a great introduction based on how customers usually use your product. This step is important as it creates a connection with the customer and makes them feel valued.
Next, highlight the benefits that complement the product's features. Draft it with the aim of letting customers realize the full potential and utility.
Lastly, provide quick and simple recommendations for how the product can be used, giving them a sneak peek into how it can fit seamlessly into their daily routine.
2. SEO-friendly Digital Catalogs
If your product descriptions are still lingering in the lakes of mediocrity, it's time you up your game.
Your central goal should be to have your products rank higher on search engine results to magnify your store visibility. Make the effort to research relevant keywords that are pertinent to your products and seamlessly integrate them into your descriptions.
Implement 301 redirects, guaranteeing that any broken links within your site are instantly directed to the appropriate page, augmenting the website's overall SEO.
Incorporation of buyer reviews not only furnishes valuable information to customers but also accentuates your site's relevance and authority in the eyes of search engines. Customers like being able to read feedback from other buyers who have used the products they are interested in, as it helps them make a decision whether they should buy it or not.
Lastly, including FAQs can assist in enhancing SEO by providing informative and valuable content to customers and reducing the bounce rate on your website.
3. Provide An Intuitive Digital Catalog
Your customers may not realize how a product might come in several different variants unless you knowingly show it to them. If the data in your catalog fails to establish this connectivity, you instantly miss that conversion opportunity.
In this dynamic market landscape, creating a captivating and user-friendly digital catalog is non-negotiable. It's not just about having a catalog online, it's about creating an immersive experience for your customers.
Visualize a virtual shopping haven, where customers can effortlessly browse through and uncover your products with effortless simplicity.
To achieve this, you must focus on making it easily accessible. This includes making the product pages shareable across various online platforms, finding AR/VR based engagement options to encourage conversions, and multilingual capabilities when needed.
This will not only increase the visibility of your brand but also make it more convenient for customers to interact with your products and services.
4. Usage Of Standardized and High-Resolution Images
Since online shoppers don't have the luxury of holding a classic shopping bag filled with their favorites popping out, high-definition product images are imperative to display and sell online.
These images are a direct visual translation of the purchase. And how they appear on your website matters just as much.
Investing in high-quality product photography can make a significant impact on your brand reputation, as well as create a desirable first impression of your product line.
To standardize your product images, consider elements such as
Cropping and Straightening
Lighting and Consistency
Product Shots From Various Angles
Natural and Bright Lighting
Visual memory has the strongest retention capacity so you need to capitalize on the whole ‘first impression is truly your last impression’ bit here, and tug on the right shopping strings.
5. A Centralized Product Data Repository
As an eCommerce business, it is imperative to have your product data at your fingertips. Imagine having all your information in one concise and organized location, like a library of knowledge, streamlining your catalog management process and making it more efficient and user-friendly for your team.
But let's not forget, it's not just about keeping your internal house in order - centralizing your product data storage is of the essence, particularly when it comes to selling products across multiple channels
How do you go about this? An omnichannel approach requires an eCommerce solution that can handle the complexities of a large product catalog, provide detailed analysis reports for different sales channels, prevent data duplication, and simplify access to the information you need. The Graas Predictive AI Engine can help you organize and store your product information dynamically, and you can also connect this to your Product Information Management system to ensure that you have up-to-date visibility on how the changes you make affect discoverability, and purchase.
Your product catalogs are the face of your brand and a reflection of your business acumen, and a way for you to keep track of your SKUs and how they sell over time. By keeping your catalog updated, you can manage your products better and also ensure a better experience for your customers. Take the leap and invest in optimizing your catalogs- your buyers and your business plans will both reward you.