Decision Intelligence | Graas | The System of Intelligence for Retail Commerce

Decision Intelligence

You know what happened. Do you know why?

A scheme underperformed. Sales slowed despite healthy inventory. Complaints increased while demand remained strong.

How Graas reasons through every decision.

Business Question

Connected Signals

Root Cause

Recommended Actions

👤

BUSINESS QUESTION "How can I improve Q2 retailer scheme utilization?"

✓ Question Understood

STEP 1

Business Context

Scheme Utilization

48%

Retailer Coverage

62%

Field Visits

Low

Inventory

Healthy

Product Complaints

High on SKU-214

Competitor Activity

12% Cashback Campaign

STEP 2

Root Cause

Low retailer coverage across Tier B outlets

CONTRIBUTING FACTORS

• Low visit frequency • High complaints on SKU-214 • Competitor campaign in the South Region

Recommended Actions

✦ PRIORITY 1

Increase retailer visits across Tier B outlets

✓Assign visits to South Region Tier B
✓Target retailers with scheme gap >40%
✓Prioritize low visit-frequency outlets
✓Track weekly against scheme targets

PRIORITY 2

Pause SKU-214 from the scheme until complaint rates improve

Complaint rate exceeds 18% on this SKU — inclusion is reducing overall scheme appeal among retailers.

Affecting 3 regions · 12 retailers

PRIORITY 3

Launch a counter-scheme in the South Region

Competitor's 12% cashback campaign is pulling South Region retailers. A targeted counter offer can recover share.

Est. impact: +8–12% utilization

Expected Outcome → ↑ Higher Scheme Utilization

Why enterprise decisions need connected intelligence.

Without Graas

✕Switch between reports

✕Investigate manually

✕Decisions rely on experience

✕No clear direction

✕Days to analyze

With Graas

✓Market intel and internal systems interconnected

✓Auto-triggered on anomalies

✓Recommendations backed by context

✓Prioritized actions

✓Decisions in minutes

Business Outcomes

2 days → 15 min

Root Cause Analysis

From days of investigation to root cause in minutes.

+25–35%

Scheme Utilisation

Targeted actions on the right SKUs, regions, and tiers.

✓

Better Execution

Highest-impact actions prioritised, not guessed.

✓

Confident Decisions

Every decision backed by connected business context.

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