Moving From Discounting to Long-Term Strategy for a Profitable eCommerce Business in Amazon, FlipKart, Myntra and Nykaa
- Graas
- May 12
- 5 min read
Updated: Jul 2
Independence Day campaigns often follow a predictable playbook. It’s all about flashy discounts, big patriotic banners, and urgency-driven sales. And yes, they bring traffic. But at what cost?
Heavy discounting eats into your margins. For example, a 20% discount on a product with a 30% margin cuts your profit per sale by a whopping 66%. You’d need to sell three times as much just to break even. That’s not sustainable.
Worse, it trains your customers to wait for sales. Over time, this erodes your ability to sell at full price.
Discount shoppers also churn faster. Data shows they’re 2.6 times less loyal than customers who pay full price. They come for the deal, not the brand.
This short-term mindset hurts long-term growth. It’s not how you build a profitable, lasting eCommerce business.
In this blog, we’ll show you how to move beyond discounts and toward strategies that build brand, loyalty, and long-term profit.
How Can a Brand Build a Long-term Impact?
Building a brand that grows beyond seasonal spikes starts with understanding your customers and creating campaigns that deliver real value. Here’s how you can do it, step by step:
1. Understanding Customer Behavior During Independence Day
The first step is to analyze how your customers shop during this period. Independence Day consistently drives massive order volume spikes across key categories:
Home décor (+37.8%)
Beauty and personal care (+26.8%)
Fashion and accessories (+14.7%)
Eyewear (+18%)
These aren’t just one-time surges. Because Independence Day is followed by a lot of festive sales, this is the perfect time to test a lot of things out. That means the data you collect now can inform your marketing, inventory, and promotional strategies for months to come.
It’s also a moment when customers are emotionally ready to shop. They’re feeling festive and often looking to treat themselves and their loved ones. Tap into that mindset, not just their wallets.
2. Crafting a High-Impact, Value-Driven Campaign
If you’re not giving (massive) discounts, you need to use the collected customer behaviour data to tap into their mindset and nudge them towards purchase with the right messages.
Storytelling & Emotional Branding
Use storytelling to connect with your audience on a deeper level. Independence Day is the perfect time to launch campaigns that celebrate heritage, freedom, or community. Brands that do this well create emotional stickiness, which leads to repeat business and brand advocacy.
Exclusive Product Bundles & Limited-Time Offers
Instead of slashing prices, create value through smart bundling. For example, bundle a skincare set or home decor trio and offer it as a festive special. This increases the average order value and provides a better experience for the customer.
Time-bound campaigns like “Hourly Freedom Deals” or “48-Hour Bundles” generate urgency without relying purely on discounts. They’re exciting and drive conversions without eroding your margins.
Personalized & AI-Powered Marketing
Don’t blast generic messages. Use AI to personalize offers based on browsing history, purchase behavior, and even real-time actions on your site.
From product recommendations to personalized emails and SMS, tailored communication keeps customers engaged and coming back. Brands using AI for personalization report stronger retention and significantly higher sales.
3. Optimizing Ad Spend & Budget Allocation Without Overspending
You don’t need to increase your ad spend to drive better results. It’s all about spending smarter, not more.
Start with a profit-first funnel analysis. Identify which products, audiences, and campaigns actually drive profits, not just clicks or traffic. Brands that shift budgets based on profitability can see revenue boosts of up to 26% without increasing spend.
Use attribution modeling to understand which channels bring in high-value customers. For example, one brand saw Meta Ads conversion rates jump from 7% to 12% after reallocating budget toward its top-performing audience segments. By identifying where your money works hardest, you can reduce your cost per acquisition by up to 20%.
Avoid the temptation to go “all in” on a single campaign. Instead, analyze performance in real time and reallocate budgets quickly. Put more behind the ads and platforms delivering results, and pause underperformers. This flexibility helps you get the most out of every dollar and ensures your marketing budget is driving real business outcomes.
4. Driving Engagement & Loyalty Beyond Independence Day
Skipping big discounts doesn’t mean losing customers. You just need to give them other reasons to stick around. When you consistently engage your audience with relevant content, useful tools, and real value, they come back. It takes time but the loyalty you build lasts far longer than any flash sale.
Community & UGC Driven Campaigns
Encourage your customers to share their experiences. User-generated content (UGC) like reviews, photos, or unboxing videos not only builds trust but keeps your brand top-of-mind well beyond the holiday.
Create campaigns that show your community. Ask them to share how they celebrated Independence Day with your product. Show these moments on social media and email. It deepens the connection and makes customers feel part of something bigger than just a transaction.
Post-Purchase Retention Strategies
Your relationship shouldn’t end at checkout. Post-purchase touchpoints like how-to guides, check-in emails, and exclusive loyalty rewards help customers get real value from your product.
Research shows that customers who experience positive, measurable results from what they buy are up to 6 times more likely to stay. Loyalty programs, reorder reminders, and personalized offers not only boost retention but also turn customers into advocates.
5. Measure Success & Continuous Optimization
To grow sustainably, you need to measure what matters and act fast. That’s where advanced eCommerce analytics platforms come in.
AI-powered platforms like Graas offer real-time insights, predictive analytics, and intelligent budget optimization based on your eCommerce business’ customer data. They don’t just tell you what happened, they help you forecast what’s coming.
For example, predictive data can reveal which products will sell well at full price, helping you avoid unnecessary discounting that eats into your margins. These platforms also pinpoint which campaigns, channels, and audiences are driving actual profits and not just clicks.
With this level of insight, you can continuously refine your strategy, adjust ad spend, and tailor offers based on what’s working right now.
Best of all, it keeps you agile. You’ll stay ahead of changing customer behavior, seasonal trends, and market shifts without relying on last-minute discount dumps to hit your goals.
Build an eCommerce Brand That Stands the Test of Time with Graas!
Long-term success doesn’t come from endless discounting. It comes from smart, data-driven decisions. By using an AI-powered eCommerce platform like Graas, you can optimize ad spend, personalize customer journeys, and drive sustainable growth without sacrificing profits.
Graas helps you understand your customers, refine campaigns in real time, and predict what will work next, so you build a brand that lasts well beyond Independence Day.
To harness AI-powered insights and scale your Independence Day campaign the profitable way, Sign up today!
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