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  • Writer's pictureGraas

Boosting eCommerce Traffic During Sale Season (Marketplace & D2C Store)

Updated: Nov 20, 2023

Increase eCommerce Traffic During Sale Season

The ongoing sale season is the perfect time for your eCommerce business to hit those yearly sales goals!

But considering the competition, that’s easier said than done.

So here are some strategies we recommend to cut through the noise and boost eCommerce traffic during the sale season.

5 Ways to boost your site traffic during sale season

Once your website is ready to handle the peak traffic that comes during the sales season, it’s time to implement these strategies for bringing that traffic.

1. Use social media

On social media platforms, through engaging visuals and posts about your sales, you can grab the attention of your target audience. And you need this visibility the most during the competitive sale season.

Create different types of posts around your discounted products and collections. From posts highlighting savings, creating FOMO through a countdown or live statistics on the number of products sold, keep the excitement going and give your audience more reasons to engage with your brand during the sales.

By keeping your audience engaged, you're more likely to stay top-of-mind. This can help you capture more sales even as the competition increases.

Moreover, you should also engage directly with your audience via polls, quizzes, and Q&A sessions. This engagement can help you understand your customers better, leading to more personalized marketing efforts.

Additionally, sharing direct links to your product pages and website is a straightforward and effective way to drive traffic.

Encourage users to click through and see what you have to offer. Using relevant holiday-related hashtags can help you tap into trending conversations, making your posts more discoverable.

Tips to boost your site traffic during sale season

2. eCommerce SEO

During the sales season, people actively search for gift ideas, promotions, and seasonal products. And products can be combined with holiday-specific keywords to capitalize on their peak performance.

For example, if you’re selling a “home decor star,” you can change its name to “Christmas decor star.” This will increase its visibility and will bring you more traffic.

Here’s how you can optimize your store:

  • Conduct keyword research to identify the most relevant and trending holiday keywords in your industry.

  • Create holiday-themed landing pages and blog posts.

  • When optimizing product descriptions, include holiday keywords.

  • Pay attention to meta tags. Optimize meta titles and descriptions with holiday keywords to improve your visibility in the SERP.

  • Mobile optimization is important, as many consumers use smartphones for shopping during the holidays. Ensure your website is responsive and loads quickly on mobile devices.

Optimizing for holiday-specific keywords can significantly boost organic traffic as your website ranks higher.

3. Paid ads and retargeting

Paid advertising and retargeting works exceptionally well to drive traffic during the sale season. However, the key is to distribute your budget effectively across various advertising platforms, such as Google Ads, Facebook, Instagram, and others.

Consider using Graas Marketing Deep Dive to gain deeper insights into your promotional efforts. This feature offers valuable data, including performance metrics across various sales channels (marketplaces, websites), as well as detailed ad sets and creative performance.

eCommerce Marketing Platform

This helps you optimize your advertising spend, refine your strategies, and target the right audience, ultimately attracting more potential customers to your eCommerce site.

Graas Pro tip: Don’t just focus on reaching more of your audience. Your goal should be to drive meaningful engagement like clicking to your site.

4. Content marketing

Content marketing involves creating and sharing valuable content that resonates with your audience.

Here's how you can drive traffic to your product pages using content marketing:

  1. Holiday guides: Develop holiday gift guides, buying tips, and product comparisons. These guides provide valuable information to shoppers looking for the perfect gift.

  2. Blogging: Write informative blog posts related to holiday trends and solutions.

  3. Email Campaigns: Send out newsletters to your subscribers showcasing your holiday promotions. Use these emails to highlight your best deals and encourage repeat visits to your site.

  4. Video Content: Create engaging videos that demonstrate your product features. Videos can be more informative and engaging than text, making them an effective tool for driving traffic.

  5. User-Generated Content: User-generated content acts as authentic social proof and can attract potential customers to your site.

Content marketing not only attracts traffic but also establishes your brand as an authority in your industry, making it valuable not just for the holiday season but as a long-term strategy.

5. Influencer marketing

Collaborating with influencers can significantly boost your brand's reach and credibility. This helps you tap into existing communities and reach new customers.

Here’s why you should invest in influencer marketing to boost your traffic:

  1. Audience reach: Influencers have dedicated followers who trust their recommendations. When an influencer promotes your products, it exposes your brand to a new, engaged audience.

  2. Authentic recommendations: Influencers provide genuine endorsements of your products. Their followers value their opinions, making influencer recommendations highly influential.

  3. Product demonstrations: Influencers can showcase your products in real-life scenarios, helping potential customers visualize how your products fit into their lives.

  4. Contests and giveaways: Collaborating with influencers for promotional events, such as contests or giveaways, can drive engagement and traffic to your site.

  5. Sponsored posts: Have influencers create content featuring your products. This content is often more relatable and appealing to their followers.

  6. Affiliate programs: Offer influencers commissions for driving sales. This incentivizes them to actively promote your products and direct traffic to your eCommerce site.

Best practices to follow to make your campaigns convert more

As you continue to run the marketing campaigns above to promote your business, we recommend following the best practices below. These are tips that will help keep your store optimized for the traffic you drive in, increasing your conversions.

1. Optimize product listings and descriptions

Continually optimizing product listings and descriptions during the sales season is essential because it enhances the visibility of your products in search results, attracts potential buyers, and effectively communicates the value of your offerings, ultimately driving higher traffic and sales.

To optimize product listing and descriptions during the sales season, you can:

  • Add relevant keywords specific to the sale event

  • Create engaging and concise product descriptions

  • Optimize product titles with keywords for search engine visibility

  • Use high-quality images that showcase your products

  • Implement schema markup for rich search results

  • Include competitive pricing and discounts

  • Update product attributes and specifications

  • Ensure consistent branding and messaging

  • Highlight unique selling points and value propositions

  • Incorporate user-generated content and reviews for social proof

  • Monitor and update listings for changes in customer behavior

With solutions like Graas marketplace management, you can efficiently manage and optimize listings across multiple sales channels from one dashboard. This streamlines the process and saves time, making it easier to reach a broader audience and maximize sales potential.

2. Optimize your inventory

Running out of stock during the sales season can cost you potential sales. Here are some things you can do to make sure your inventory is always up and running:

  • Collaborate with suppliers to secure ample stock

  • Implement an inventory synchronization system

  • Set up automated restocking alerts for low-stock items

  • Allocate inventory strategically to top-performing products

  • Identify slow-moving or obsolete inventory for clearance

  • Create a contingency plan for unexpected spikes in demand

You can also leverage product analytics and past data to predict demand accurately. By doing so, you'll be able to maintain the right inventory levels.

Platforms like Graas can synchronize your inventory and warehouse data into one dashboard, allowing you to make informed decisions and maximize your selling potential.

3. Optimize your website health and load speed

Website optimization is crucial to ensure that your customers have a smooth shopping experience. Studies have found that pages that load in 2.4 seconds see a 1.9% conversion rate, while those that take 3.3 seconds see only 1.5% conversion rate.

Continually optimize your website's health, load speed, and user-friendliness. This includes not just reducing the load time by removing unnecessary animations, apps and plugins, but also streamline aspects that impact how a visitor browses through the pages - from recommended products, navigation to the call to action that leads to add-to-cart and checkout.

Remember to monitor your website proactively to identify common drop-off points to reduce bounce rate and find opportunities to increase conversions.

4. Optimize the on-page experience

When you provide an extraordinary on-page experience to your store visitors, it directly impacts their satisfaction level and increases conversions.

To create an exceptional on-page experience:

  • High-Quality Visuals: Use crisp, high-resolution product images and videos

  • Simplified Selection: Make it easy for customers to choose product variants

  • Social Proof: Display customer reviews, ratings, and testimonials

  • User-Friendly Navigation: Ensure intuitive site navigation

  • Interactive Elements: Include zoom features and 360-degree views

  • Informative Content: Provide detailed product specifications and sizing guides

  • Responsive Design: Ensure your website is mobile-friendly

  • Efficient Checkout: Simplify the checkout process

  • Personalized Recommendations: Offer related product suggestions

  • FAQ Section: Address common customer queries effectively

We also recommend using customer interactions as insights when working on adding elements that help them shop better. For example, updating your FAQs with common incoming queries from the time the sale went live.

5. Optimize your shipping and fulfillment processes

Due to the high traffic during sales, your shipping and fulfillment processes must be battle-ready.

You can prepare by:

  • Ensuring you have sufficient packaging materials

  • Coordinating with reliable courier services

  • Offering multiple shipping options to customers

  • Communicating clearly about shipping times and tracking

Proper preparation prevents shipping delays and keeps customers happy during the sales season. The happier they are, the more likely they are to keep shopping from your store during the holidays.

Also have a contingency plan in place if your existing shipping and delivery partner is not able to fulfill your orders.

Boost traffic this sales season with Graas

By taking action strategically, you can ensure your eCommerce site brings traffic and handles it properly during the sales season.

Optimizing product listings, refining your inventory, and ensuring your website is in top shape should be done well in advance - but also when the sale is live.

Throughout the sales season, make continuous monitoring and analytics your best friends. They allow you to adapt and fine-tune your strategies based on real-time performance data. This ensures you can make data-driven decisions to optimize your efforts.

After the sale season concludes, your work isn't done. Use past data and insights to conduct a thorough post-sale analysis. What worked well? What could be improved? This evaluation will provide valuable lessons for future sales seasons.

With Graas Marketplace Management, you can manage your inventory, optimize your listings, work on SEO, and more. With Marketing Deep Dive, you can get all the metrics from every sales channel on one dashboard so that it’s easy for you to make strategies and keep things on track.


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