GraasApr 15, 20225 minAttribution Models: Which channel would you give credit to?A customer today goes through an entire online journey- before they make a purchase from your brand, they may encounter several types of...
GraasMar 24, 20224 minThe complete guide to Average Revenue Per Visitor (ARPV)eCommerce brands often look at metrics to understand operational health. The usual metrics include conversion rate and average order...
GraasAug 2, 20214 minHow eCommerce brands can use data & analytics to improve Customer Engagement Measuring the depth of customer interactions By one industry-derived definition, the term “Customer engagement” pertains to the ongoing...