Root Cause Analysis
Unlock the "Why" behind
revenue fluctuations
Understanding the underlying causes of eCommerce performance issues is essential for making informed decisions. Whether it's a sudden decline in sales, an increase in returns, or a drop in traffic, it is critical to identify the specific metrics driving these changes.
Graas’ Root Cause Analytics enables you to diagnose the “why” behind revenue fluctuations in your eCommerce business. By analyzing the relationship between key metrics influencing your revenue, it helps identify the primary drivers behind these fluctuations. This deeper insight allows you to address issues with precision and implement targeted solutions.
Unlock insights for eCommerce success
You know the "What";
Now uncover the "Why"
Gain deeper insights into the underlying causes of your eCommerce performance trends, enabling you to make informed, strategic decisions and take proactive steps to drive improvement.
Understand the impact
of key metrics on revenue
Dive into critical metrics such as traffic, conversion rate, and average order value (AOV) to assess their influence on overall revenue. By understanding these relationships, you can identify areas that need optimization to accelerate growth.
Analyze each sales channel with tree-type Root cause analysis
Examine each sales channel in detail to identify the root causes of performance fluctuations. With tree-type analysis, you can pinpoint where issues originate and understand which touchpoints are most impactful.
Double-click to uncover
the smallest dependencies of each metric
Gain a granular view of each metric by diving deeper into its dependencies. This enables you to uncover the finer details that influence your business performance and inform targeted optimization efforts.
Impact of Root Cause Analysis on a reputed Indonesian carry goods brand
Challenges :
Despite increased ad spend, the brand's GMV on marketplaces
kept declining for over a year.
Solution :
Graas’ RCA revealed that certain products were underperforming. Double clicking into those revealed that the demand for the usual best-performing products was declining across the market.
Recommendation:
Prioritize and discount best-performing SKUs (Stock Keeping Units).
Bundle non-performing SKUs with better-performing ones to create more attractive offers.
Results :
How to do
Root Cause Analysis
with Graas
Graas aggregates data from all the eCommerce marketplaces and channels where you sell, including your own website. This provides you with integrated data from each platform in one centralized place. And when you have this holistic view, you can finally connect the dots between issues across touch points to uncover root causes.
To learn how you can identify and fix the root cause issues with Graas, read on
